Hey, Pea - good to find a fellow cultural-technologist type... 'culture' is a real !!!! to deal with, isn't it. And, vis the writing - yeah, it's real easy to get bogged down in the mechanics of the thing (and it'll happen again and again as you work you way through things - don't worry, though - provided you get through the 'not knowing' - you emerge with a better understanding eventually). On my structure, it's a bit unusual as it has two lit review chapters - most folk wouldn't separate out theory/practice - I had to because I'm trying to show the contribution of one theoretical framework to another and using an empirical study to show how. Also, most people make only a brief ref to pilot study at end of methodology but again because mine was so exploratory - it needed a chapter on its own in the end.