Hi! I'd say it would really depend on what your long-term goal is. Personally, I want to be a professor (I can see myself spending the rest of my life in academia). However, you said that you don't prefer that path. So, my advice to you is to work right after your master's, and then assess yourself on what you really want. Anyway, you're still young (23 right?). Remember, the average age of a PhD student in the United States is around 31 to 34 years old!
Good luck!