You need to get a basic research methods book. Make a question (e.g., Does X impact on Y), and a hypothesis (e.g., I believe X will result in more Y), and operationalize it - which means makes the variables measurable. So for example, you need to say what you mean by brand trust, and what you mean by brand loyalty, and how you're measuring these things. That will allow you to test your hypothesis.
A research methods book should tell you about how to deal with the questionnaire data.