Dear Participant,

As part of my dissertation research, I would like to help us discover the market’s sentimental mood from micro-blogging posts through identified text clustering and lexical analysis algorithms.

To begin the survey;

You will access the following page http://sema.mdosigroup.com

Login using either your Facebook or Twitter account to access social media content.

Go to the following link http://sema.mdosigroup.com/SEMA which will give you further instructions to proceed.

What you’ll experience will be a simulation of the identified algorithms at work which automatically mark text comments as very negative, negative, neutral, positive and very positive. Your participation in the remaining part of the survey will help us establish how these algorithms can further be used to improve market research in terms of effectively analyzing the market's response to corporate social media posts.

All information collected as part of this research will strictly be treated in confidentiality with individual firms or people not identified.

Thank you for your consideration, your feedback is important.

Yours Sincerely,

Wendy