Hello!
I am a master's student studying Advertising and Marketing at the University of Leeds and I am currently in the final stages of my dissertation about about consumer personality and craft-inspired product ranges!
If any lovely women (all ages) can spare ten-to-twelve minutes to fill in my dissertation survey about craft brands and consumer personality it would be massively appreciated!
(The first four questions look a bit similar but they measure quite different things! Also - the images you are asked to look at concern only personality perception of overall product ranges AND NOT OF THE BRAND NAME - what you think of the overall brand/ name is not important, it's just about how you perceive the range).
Thank you so much for your help, the link can be found here:
https://qtrial2014.az1.qualtrics.com/SE/?SID=SV_0ARJPgT90gpuDTD