I spent three months of my masters working on the same failed experiment over and over and over again, changing little bits but seeing no improvement in the results. I did various things, went for walks, treated myself to something nice and even when into what I like to think of as an academic coma (where I basically ceased to function for a couple of days). The only thing I never did was cry over it so I'd definately go down the celebration route anything to stop you from becoming too disheartened. I'll keep my fingers crossed for experiment number 6.