I will probably be working or watching crappy Thursday night TV.. My other half is at a different uni to me about 250 miles away, so its not easy to meet up mid week! But saying that I don't really like the whole commercialism behind it, and I don't think that it makes you unromantic if you feel that way. I get annoyed by the restaurants who charge over the odds for couples with a special 'valentines day menu', which is usually a crap set menu with little variety!
I personally feel its much nicer to get a little card or surprise your partner with something any other time of the year, as its totally unexpected. On valentines day there I am sure with alot of people there is a general feeling of 'Oh it's valentines day I best get a card' so that to me kind of takes some of the sentiment away.