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An idea for PhD, but 'route' guidance needed.

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Dear all,

I'm a MSc graduate from Finland and both of my degrees are from UK institutions. I have developed an idea for PhD research in the area of talent development and management from psychological perspective (theory and intervention). I'd be interested to hear opinions on how approach some questions I'm trying to answer:

-Since the idea is cross-disciplinary (business and psychology): how would you consider the university selection - psych or business department? I'm currently seeing applied psychology with appropriate research interests as best fit.

-The proposal would suit a consultancy company or other business. So, how would you start looking for a company to work with? And, which to start approaching first - potential universities or companies?

Thanks in advance

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