Sage has a really good handbook on qualitative research methods. Its got a 3rd edition out. Its a massive book, so not likely one you would want to purchase, but I would imagine a university library should have it or have access to it. Some of your questions on data selection might be linked to questions of methodology--e.g. what methodology you use may drive how you collect data. You did not mention if this was qualitative or quanitative, but even if its quanitative, the Sage handbook might have some helpful chapters for you, as they do have some discussion throughout on quanitative methods as well. Hope that helps.