======= Date Modified 20 Mar 2011 13:21:57 =======
I get the impression that you are writing quite a few cover letters at the moment so it can be tiresome individualising them for the different institutions. Nevertheless I think this is what you have to do, particularly if the process is very competitive. Some of the info relating to yourself no doubt you could copy and paste. However I think when you are referring that 'why' you want to study at that particular place you need to individualise it. Drop a few names - for instance you could refer to being familiar with the work of one or two current staff members, thus why you would complement what's there.
Finally, I would proof to an inch of the cover letter's life that you are referring to the correct institution. Although you are applying to a few, each institution is obviously only interested in how you might fit in with them. Therefore any suggestion in your cover letter that it is a generic cover letter, or worse still, one you used elsewhere will be not be considered positively.
Good luck (up)