i havent done a phd proposal ever, but i have done 3 different master degree proposals and i belive a Phd proposl is more or less the same, but more detailed than a master degree one.
bcoz phd is pure research u really need to detail all the hypotheses u will test, be very accurate about the research methods u intend to use, etc.
what your work is gona give to the academic body of knowledge, etc etc..
the more advanced ur degree is the more detailed the proposal should be. a bachelor degree proposal will not be as detailed as a master degree and so a master degree will be less detailed as a phd degree, i guess.
but let me tell u there are loads of phd proposal on the net, available to check out!!(up)