This may sound a silly question, but how do you refer to authors in your work (not footnote/endnotes, but in the text)?
Do you use the surname of the author, the full name, or the surname with title i.e., Bloggs, Joe Bloggs, Professor Bloggs.
I've always just referred to authors by their surname, but I've noticed a growing trend to use the surname with title. These latter options do seem to read better.
I'm in law, so there are no hard or fast rules on this...but how about the social scientists? do you have a method? eg. stating full name, then referencing just the surname in all other cites.