It may not be fair, but because they receive so many applications which are apparently bulk mailed, they have the choice of reading applications all day from people who have no specific interest in their research (and who are therefore unsuitable) or spending the day doing some research and teaching their current students.
We go on about this to discourage people from trying to apply to everyone, no matter what the subject. It means that genuine applicants like yourself can sometimes be ignored.
We receive applications to info@findaphd.com asking to work in our lab every day from people who are obviously mailing every email address they can get their hands on. We don't do any research at findaphd, we don't have any studentships and we don't have any labs, but still they come!!