I personally try to write what it is I want to say (based on a knowledge of the literature) then go back and fill the gaps with the appropriate references if I don't know them at the time.
If you really don't know the subject area, then it is almost impossible to aviod doing some basic reading first
The reason I do it this way is to get a structure and flow for the writing.
Personally I find you could read one paper after another - which is great for your knowledge but doesn't neccessarily speed up the process.
Probably somewhere in between - write till you are bored, read till you are bored, write till you are bored..................