i am doing research in the area of brand extension and if anyone of you gets any piece of information on brand extensions strategies kindly help me. I know it is a difficult task but u never know i may be of help to you too!
Can you expand a little more? What type of brands or products? Do you mean extension of brand identity, or addded customer value, or brand equity? This is a vast topic.
I can recommend some general reading Adam Arvidsson 2006 "Brands Meaning & Value in Media Culture" Routledge & Lury, C. (2004) Brands: The logos of The Global Economy. Routledge.