Very good question, Verdy!
I have never had anyone proof-read any of my work (yet), but I probably will. However, not a 'professional' proof-reader. I proof-read one of my supervisor's publications, and I made sure that I knew what she wanted from me as a proof-reader. I know the discipline so it made sense - I think this is key!!
When you're getting people to proof-read academic work they need to know what they're reading. My advice would be to ask a fellow PhD in a related area and pay them accordingly. This is what I will do, then they won't correct what they think are mistakes!