It is true that many supervisors are very busy and it is also probably true that some are just being lazy or rude. You many never know which. If you haven't received a reply, write to the name listed in 'Enquiries To' in the departmental information, and explain that you're waiting for a reply from the supervisor. These names are often secretarial staff and are generaly better organised.
Departments and supervisors are as keen to recruit good PhD students as you are to find a good PhD place. If they mess you about, look elsewhere.