perhaps you could interpret it as "things you want to achieve on the personal level". then the first is "why?", the second "what you want to achieve on the personal level" and the third "what you want to achieve career-wise".
examples could be: develop as a researcher, learn about the deeper mysteries of statistics as can only be done in applied research, achieve a fundamental understanding of the research process and of the topic - or even, more personal - learn about your strengths and weaknesses, what drives you, how much you can achieve... (i'd stick to the more general "personal" objectives though)