Well, PhDs can be very competitive and funding for them can be too. It's recommended that you apply in November December time. That way, the person you apply to work with has time to put you forward as a PhD candidate early on and has more chance of getting funding. You can apply later, but I'd recommend no later than March. By this time, a number of supervisors are unable to apply for funding, but you can apply for one all the way up until next september if there's funding available