Signup date: 25 Apr 2017 at 3:00pm
Last login: 25 Apr 2017 at 3:01pm
Post count: 1
I'm very new to spss so please excuse my total ignorance on how to do this.
I'm hoping someone can please help!
I want to prove a hypothesis- brand trust impacts positively on brand loyalty.
I have 6 questions for BT which were answered under a 5 point likert scale.
I have 10 questions for BL which were answered under a 5 point likert scale.
1 is strongly agree, 5 strongly disagree.
How on earth do I go about proving the hypothesis? I'm a complete beginner to spss and all tutorials/YouTube vids seem to only use one variable to prove theories. What test should I do, how do I get all variables down to one each, then go about doing test? Please please help a hopelessly lost person 😩
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