Hi,

For (A) Multicountry- Answer lies in user interraction,
For a computer, the user interaction is very heavy ...


people do computer programming with computers, word processing, excel spreadsheets, etc ... therefore computers need to be in the predominant local dialect or each country's official language.

For (B)

Global Strategy.

As for the washing machine ... the language really doesn't matter ... why because the controls are usually basic ... on, off, wash, dry, etc. In this case, you can employ a Global Strategy because people inherently know what a particular button should do.

Online MBA
: well, this is a question of personal desire - how relevant do I want to be in the world and after answering that question, you then ask - what products currently use a Global Strategy? Or Multicountry? Would I like to be involved with those kinds of products or services? So it's a personal matter.

I am taking a Business Policy and Strategy course and one of the assignments for homework is asking us to assume we are in charge of developing the strategy for a multinational company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multicountry strategy or a global strategy. (A) If the company's product is personal computers, do you think it would make better strategic sense to employ a multicountry strategy or a global strategy? Why? (B) if the company's product is washing machines, would it seem to make more sense to pursue a multicountry strategy or a global strategy? Why? and (C) An online MBA degree would a multicountry strategy or a global strategy seem to have more appeal? Why?