Hi everyone!

I am conducting a research study that will explore the relationship between culture and consumer behaviour, specifically the effects of cultural upbringing in consumers from various countries. The research study is part of the MSc International Marketing where the result will be used in the report as part of the dissertation.

You will be asked to fill in an online questionnaire which will take no more than 20 minutes of your time. Due to the broad scope of the study, anyone over the age of 18 can participate.

If you would like to take part, please follow this link https://sussex.qualtrics.com/SE/?SID=SV_8CdR3zbtFdYqWGN

I would be extremely grateful if you could help me out by completing it. Thank you in advance for your time and participation.

I would be happy to reciprocate and participate in your survey too!