Hi!
I'm currently doing my dissertation and need a hand in analysing my data. I would like to know if risk aversion has an impact on consumer's trust. I constructed a questionnaire and I have 2 statements to measure the risk aversion, and 4 statements to measure consumer's trust. These statements are based on five-point likert scale (1= strongly disagree to 5=strongly agree).
I got confused with likert-type item and likert-scale items. In some articles I read, likert item is a single question using the likert response, while likert scale is a series of 4 or more likert-type items. Likert-type item is an ordinal data while likert scales is interval. Now in my case, since I have 2 items for risk aversion, should I treat it as likert scale or likert-type item? An what about the consumer's trust, which is measured using 4 statements? Should I do the descriptive analysis with mean or median? And which one I should use to measure their correlation? Is it Pearson's r or Spearman's rho?
Thanks!!
PostgraduateForum Is a trading name of FindAUniversity Ltd
FindAUniversity Ltd, 77 Sidney St, Sheffield, S1 4RG, UK. Tel +44 (0) 114 268 4940 Fax: +44 (0) 114 268 5766
An active and supportive community.
Support and advice from your peers.
Your postgraduate questions answered.
Use your experience to help others.
Enter your email address below to get started with your forum account
Enter your username below to login to your account
An email has been sent to your email account along with instructions on how to reset your password. If you do not recieve your email, or have any futher problems accessing your account, then please contact our customer support.
or continue as guest
To ensure all features on our website work properly, your computer, tablet or mobile needs to accept cookies. Our cookies don’t store your personal information, but provide us with anonymous information about use of the website and help us recognise you so we can offer you services more relevant to you. For more information please read our privacy policy
Agree Agree