Hi,
I'm nearly done with my master studies in Marketing and I already have a research topic in mind. However, I'm not quite sure whether my research is too general or not and thus I'm afraid that my proposal will be rejected.
Hence I would like to conduct a qualitative study through which I can examine the role that external environmental factors have on companies overall marketing strategy. Can somebody (preferably those who have already done any research regarding marketing strategy) advice me on this issue, and do you think that this topic is too broad?
I'm stuck in the middle of nowhere, please help me!
Thank you in advance
Best,
ACM 1899
Really, this is the job of your MSc research project supervisor - you need to ask him/her. Also, why not read around the subject (review papers/research papers), see what has been done and how you can build on it. Choose one little facet of what you want to look at and build on that. I think it is unfair to expect people on this forum to effectively do your work for you. Good luck!
PostgraduateForum Is a trading name of FindAUniversity Ltd
FindAUniversity Ltd, 77 Sidney St, Sheffield, S1 4RG, UK. Tel +44 (0) 114 268 4940 Fax: +44 (0) 114 268 5766
An active and supportive community.
Support and advice from your peers.
Your postgraduate questions answered.
Use your experience to help others.
Enter your email address below to get started with your forum account
Enter your username below to login to your account
An email has been sent to your email account along with instructions on how to reset your password. If you do not recieve your email, or have any futher problems accessing your account, then please contact our customer support.
or continue as guest
To ensure all features on our website work properly, your computer, tablet or mobile needs to accept cookies. Our cookies don’t store your personal information, but provide us with anonymous information about use of the website and help us recognise you so we can offer you services more relevant to you. For more information please read our privacy policy
Agree Agree