Hi

I am looking for some references/ reading on product placement as brand strategy & added value. I have been looking but am not very well up on business studies journals. Any thoughts or suggestions?

What are you're studies in Pea? Just wondering. I didn't think it was business.

oh gosh, I am an interdisciplinary thingie...
computing/social sciences / media studies/marketing but my project touches base on socio-economics. I am trying to explore an idea from a business studies / marketing perspective - but don't really know the literature at all.

my area is not business but I would suggest Journal of Marketing. you can access with your Athens Password and do a keyword search with EBSCO business source premier.

if you have no marketing/business knowledge at all you may consider starting with a basic textbook like Kotler or similar.

computing/social sciences / media studies/marketing but my project touches base on socio-economics

I bet you cover some ground with your reading then.

lol @ golfpro you could say that...
I'm looking at the social shaping of technology ( esp computers) within a socio-economic framework - Reich, Florida etc

Anyway Ta Otto - I'll give that a whirl