i am doing research in the area of brand extension and if anyone of you gets any piece of information on brand extensions strategies kindly help me.
I know it is a difficult task but u never know i may be of help to you too!

Can you expand a little more? What type of brands or products? Do you mean extension of brand identity, or addded customer value, or brand equity? This is a vast topic.

my research is all about finding out how customers evaluate brand extension

I can recommend some general reading
Adam Arvidsson 2006 "Brands Meaning & Value in Media Culture" Routledge & Lury, C. (2004) Brands: The logos of The Global Economy. Routledge.

thankyou 'Pea".

DanB why did u say thankyou?!!

oh! i am sorry. i was wondering when did i speak to you earlier. Anyways, nice talking to you! u seem to be a good person to me. Cultured!

this was for you DanB

Cultured when it comes to hard porn perhaps...

I initially read the subject wrong on this thread - I thought it said brain extension!