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Research in IT : about SEO of a website
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Is this idea acceptable ?

Scenario : My organisation has a portal website that has low page ranking and low search keyword visible on Google. So, I want to propose a research study to increase the SEO of the website. Then, research article will be produced and published in local journal. Is this idea (research to increase SEO) suitable/acceptable? Can anybody give me idea/opinion of other research ideas based on this scenario?