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URGENT!! Festival experiences - Qualitative or Quantitative research???
T

Thank you for your message. You are so helpful.

After your suggestions and some research I decided to conduct phone/skype interviews as I think this will be the best option.

I will work on it and I will contact you if I have any questions. Thank you very much!

URGENT!! Festival experiences - Qualitative or Quantitative research???
T

Thank you very much for your posts! It is always nice to meet people able to help :)

My problem is that I haven´t heard anything from my supervisor since I was writing my research proposal, so my mark and feedback of that was quite poor. Initially my idea was to generalise about UK festivall, so I could interview festival-goers within UK festivals, but as my supervisor didn´t even confirm if my topic was ok or not, one of the main points on my feedback (research proposal) was that my topic was too borad and that instead of interviewing people who have attended any festival would be much better to focus on case studies. That´s why I chose thse 2 mentioned earlier.

My idea is to find out about their experiences by applying the Mogan´s event experience prism which attempts to bring together on one side the external and internal event management elements such as physiscal organization (operational and administrative efficiency), relationships (social interaction), personal benefits (enjoyment, fun, etc.), design personality (design, programme), culture (traditions, meanings of the festival) and symbolic meanings (identification with the meanings and values of the event).

So asking to my participants about these aspects I will be able to find out what are their experiences, how they evaluate them and whether they give more importance to external elements rather than internal, so these results can be useful as future strategies for all organisers who plan and organise an outdoor music festivals in London.

Regarding the methodology used, If I use qualitative, As I can´t attend the festvals, I thought in contacting my target via social media (facebook, twitter, etc) through the profiles of the 2 festivals, and festival forums and just ask who would like to participate. I have contacted a few peopleo but the problem is that they are not available for focus group or face to face interviews, so.. my other option was telephone or email interviews, but my question is:

Which method is better or more complete, telephone or email interviews? And, if I use one of these 2, would my work be worst or lower marked than using face to face interviews? as I won´t be able to record them or see participants.


Again, thank you very much for your suggestions and recommendations! I really appreciate :)

URGENT!! Festival experiences - Qualitative or Quantitative research???
T

Hi guys!

I have a bigg problem right now. I am studying a MA Events Management and I am writing my disseration about how festival attendees evaluate their experiences at london outdoor music festivals. I have chosen 2 case studies (British Summer Festival and Day Field Festival) as I have been reccomended by one of my lecturers but now I am confused in what research method should be most suitable for my research.

Does anyone know if by doing surveys (quantitative research) on event experiences instead of interviews or focus group (qualitative research) my Dissertation will be not well focused?

I find quite difficult to get people accepting to be interviewed and as I want to give a general idea about London outdoor music festivals and I though that by doing surveys I will get more responses and opinions and then the results would be wider. And also I feel more comfortable doing quantitative research. But I am affraid of taking the wrong method for this topic.

Can anyone advise me please'???? I have to submit my DS on 15th September and I am very short of time! And my supervisor doesn´t help me at all as he doesn´t reply my emails.


Thank you!!!