I am currently coming to the end of my Masters Degree in Airline & Airport Management at the University of West London. As a part of my course, I am required to write a dissertation on a subject of my choice. As a part of this I have designed a questionnaire which will allow me to examine some of the issues and emotions that surround ‘Marketing communication and In-Flight Retail’, the subject of my dissertation.

• Please complete the questionnaire here:

• The questionnaire should take no more than ten minutes to complete.
• Please answer the questions in either the spaces provided or by ticking the relevant box.
• Please note that the questionnaire is completely anonymous. No names are requested so complete confidentiality is assured.


I hope you find the questionnaire thought provoking and thank you for taking the time to help me.
Thank you in advance for your co-operation it is greatly appreciated.